ATTENTION DENTISTS & ORTHODONTISTS...
Are you running your practice...or is your practice running you?
We help growth-minded dentist and orthodontists install an Entrepreneurial Operating System so they can grow their practice with less time in the chair. This is our passion and your challenge.
SUCCESS STORIES
WATCH: From Chaos to Clarity
How an Orthodontist Transformed His Business and His Life Using the Entrepreneurial Operating System.
TAKE THE ORTHO CHALLENGE
Your Business Needs an Operating System.
Are You Struggling to Align Your Practice with Your Vision?
Many practices operate without clear goals, systems, or the right team in place. The result? Wasted time, energy, and potential.
YOUR COACHES
Here To Help You Grow, Systemize and Scale.
Rick Vandermyden
Geographies Covered: Utah, NorCal and Colorado
Meet Rick Vandermyden – a seasoned entrepreneur with deep-rooted experience in business leadership and resilience. Growing up in an entrepreneurial household, Rick quickly became familiar with every facet of running a business—often serving as the cheapest labor available. From spending school breaks on a tractor seat to spearheading sales and marketing for his father’s development company, he gained firsthand insight into both the triumphs and struggles of entrepreneurship.
After a period in corporate America, Rick’s passion for carving his own path led him back to his entrepreneurial roots. Navigating five companies through the 2006-2009 real estate crash, he faced one spectacular failure, rescued two from the brink, and successfully steered two others through turbulent times. The lessons learned during that period were both invaluable and costly.
Transitioning into an ownership role allowed Rick to pursue his passion for leadership development. Through leadership consulting, he was introduced to the book Traction by a client, a discovery that proved transformative. The book provided an operating system that enabled entrepreneurs to not only implement business strategies effectively but also bring long-held ideas to life.
Joe DiPenta
Geographies Covered: Southern California, Hawaii
Meet Joe DiPenta – a trailblazer in the world of professional hockey and business leadership. In 2007, he brought the Stanley Cup to his hometown of Cole Harbour, Nova Scotia, predating even Sidney Crosby's triumph in 2009. Recognized for his achievements, Joe joined the Nova Scotia Sports Hall of Fame in 2023.
Beyond the sports arena, Joe is a devoted husband of 19 years to Jessica and has been a hands-on coach for his 12-year-old daughter Chloe's hockey team. Professionally, he's an EOS Implementer, finding joy in helping clients achieve 18% YoY growth, fostering a positive work culture, and allowing more quality time with family.
With 24 years of experience, Joe has thrived in leadership roles, both as an entrepreneur and a Vice President. As an EOS Implementer, he attained certified status swiftly, boasting a solid track record with an average session rating of 9.25 across 30 organizations. Joe's success stems from his commitment to systems, drawn from his extensive background in professional sports and business.
Today, Joe DiPenta shares his insights on leadership and the transformative impact of effective systems.
Craig Wigginton
Geographies Covered: Oregon, Washington, Idaho, Arizona
Meet Craig Wigginton – a seasoned business consultant and Founder of EuPraxis Consulting.
Craig specializes in helping companies transition from being Founder-Led to Leadership Team-Led, focusing on implementing scalable systems that drive predictable revenue and sustainable growth.
His passion is empowering leadership teams to align around a clear vision, eliminate inefficiencies, and execute with clarity.
Craig’s journey began as a Systems Manager at Precision Estimating, Inc., where he streamlined supply chain processes, followed by his success as VP of Business Development at QuoteCenter, an online marketplace later acquired by The Home Depot. At
The Home Depot, Craig scaled QuoteCenter nationally, growing sales from $25M to $1.5B in five years.
Through EuPraxis Consulting, Craig works closely with clients to create sustainable growth, align cultural values, and build habits that ensure long-term success. His proven systems help business owners gain confidence, peace of mind, and the ability to scale profitably without frustration.
MORE SUCCESS STORIES
What Orthodontists & Dentists Are Saying
Gibb Snow
From Chaos to Clarity: “We were floundering and our meetings weren’t effective...”
Max Kerr
From Burnout to Breakthrough: “I was overwhelmed and every decision started and stopped with me…”
Michelle Shimmin
As an orthodontic consultant and the owner of Shimmin Consulting, I’ve had the privilege of working with orthodontic practices across the globe. Through my extensive experience, I've witnessed how the EOS has the power to completely transform a business. When orthodontic practices implement EOS, it’s like flipping a switch—everything becomes clearer: priorities are aligned, accountability is stronger, and execution is on point. This clarity makes my work as an advisor even more impactful and rewarding, as I can guide my clients toward measurable growth and success with greater ease. For anyone serious about taking their practice to the next level with laser-sharp focus and alignment, I highly recommend diving into the 21-Day EOS Challenge. It’s a game-changer!
Lorraine Porto
Reading Fraction was a game-changer for me and my company. What I loved most was that I didn’t feel stuck in a cycle of trial and error, wondering if something might work. Instead, I had the confidence to fully commit to the Entrepreneurial Operating System (EOS), knowing I was on the right track from day one. The book didn’t just introduce ideas—it provided a clear, proven framework that I could implement immediately. Not only do I recommend Fraction, but I can personally report success from applying the EOS strategies within my company. The results speak for themselves, and I couldn’t be more grateful for the clarity and direction this system provided.
Dr. Sarah Davidson
Before implementing EOS, managing a growing multi-location orthodontic practice felt overwhelming. With 40 employees (and more on the way), it was challenging to keep everyone aligned and ensure the doctors weren’t buried in day-to-day operations. Since adopting EOS, we’ve gained clarity on our structure, strengthened leadership across all locations, and created accountability that allows the doctors to truly focus on their unique abilities. It’s been a game-changer for our growth and efficiency!
A SYSTEM FOR SUCCESS
Are You Struggling to Align Your Practice with Your Vision?
Many practices operate without clear goals, systems, or the right team in place. The result? Wasted time, energy, and potential.
Our Solution: The 21-Day EOS Ortho Challenge
In just 21 days, we guide you through proven steps to clarify your vision, align your team, and drive growth.
What You'll Gain:
-Crystal-clear vision for your practice.
-Actionable steps for sustainable growth.
-The confidence to lead with purpose.
GETTING STARTED
Here’s how the 21-Day EOS Ortho Challenge works:
We’ve streamlined the process to make transformation simple and effective.
1
Sign Up
Register for the challenge and receive an exclusive welcome email with everything you need to get started.
2
Follow the Steps
Over 21 days, you’ll receive actionable emails guiding you through key EOS concepts and steps to transform your practice.
3
See the Results
Apply what you’ve learned to clarify your vision, align your team, and establish processes for measurable growth.
TAKE THE CHALLENGE!
Join our 21-Day EOS Ortho Challenge and gain
the tools to transform your practice.
